The target audience for the media product we have created is older teenagers and younger adults. This is also suitable for our chosen certificate which is 15. Using research from the International Movie Database website (imdb.com) there is evidence showing average ratings given for films based on their ages.
| Aged under 18 | 1,567 |  7.0 |
| Males under 18 | 1,208 |  7.1 |
| Females under 18 | 352 |  6.5 |
| Aged 18-29 | 40,490 | 6.8 |
| Males Aged 18-29 | 34,538 | 6.8 |
| Females Aged 18-29 | 5,812 | 6.8 |
| Aged 45+ | 2,424 | 6.0 |
| Males Aged 45+ | 2,035 | 6.0 |
| Females Aged 45+ | 360 | 6.0 |
Taking Paranormal Activity (2007) as an example as it is a psychological thriller like our film, and is also one of our inspirations, you can see, the users that gave it the highest rating were under 29 years old, and in particularly under 18. The average rating given to Paranormal Activity by viewers that were over 45 years of age was just 6.0, meaning that we have to cater for the audience most likely to watch our film. Older teenagers and younger adults like horror films so much because they enjoy the feeling of being scared, having their heart pumping and taking risks. Our film will do this by not actually revealing who the villain is, but by implying out victim is being watched through the use of CCTV style shots. Keeping the victim hidden is common technique used in psychological horrors. Also, we will include slow movement with a sudden incident to scare the viewer, as they are not expecting it to happen as the slow pace makes them feel secure.
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