Evaluation Question 5 - How did you attract/address your audience? - Laura Mossendew

The target audience for our horror film is people aged 15 years and above. Our film is targeted at ages 15+ because through our research on http://www.imdb.com we found that the majority of people who watch horror films are aged under 18, therefore making a horror film for those under 18 made the most sense. We wanted to cater for our target audience, making it appropriate for this age group meant that there were certain things that we could not include in our film. I think that we targeted our audience quite well as we included many of the conventions of other horror films similar to ours and those that would be suitable for our age group.

In the film we chose to have a young actor as this would help the target audience to relate to him and imagine themselves 'in his shoes', as they would be of a similar age to the actor. We also chose for the threat within our horror film to be hidden therefore playing on the idea of the 'fear of the unknown', where the threat is not seen directly by the actor or the audience.